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The Strategic Enemy

Name: The Strategic Enemy
Brand: John Wiley & Sons
SKU: 9781394323937
Price: 350 BDT
Availability: InStock
Author: Laura Ries
ISBN: 9781394323937

লেখক / Author: Laura Ries

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"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." —Seth Godin, Author, This is Marketing Build a brand worth fighting for using the power of positioning and focus Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy. In The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, bestselling author and brand strategist Laura Ries delivers an exciting and powerful new discussion of how some of the…

Publisher: John Wiley & Sons

Pages: 240

Language: en

ISBN-13: 9781394323937

ISBN-10: 139432393X