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The Solution-Centric Organization

লেখক / Author: Keith M. Eades

The Solution-Centric Organization by Keith M. Eades

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The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality. Written by the CEO and Marketing VP of Sales Performance International (SPI)_a company that has trained thousands of senior managers in the principles of Solution Selling®_this business-building resource shows how to transform an organization so that it can better solve customers' problems, and thereby differentiate itself from the competition. The Solution-Centric Organization takes managers step by step through: A New Sales Environment:provides the rationale for transforming a company into a solution-centric organization, fully describing…

Publisher: McGraw Hill Professional

Pages: 284

Language: en

ISBN-13: 9780071491662

ISBN-10: 007149166X