Home › Books › The Shopper Economy

The Shopper Economy

লেখক / Author: Liz . Crawford

Premium Hardcover: ৳325 | Premium Paperback: ৳225

Buy The Shopper Economy in Bangladesh at Booksferi.Com. Price ৳225 (BDT). Home delivery all over Bangladesh, Cash on Delivery.

GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing this valuable commodity. Liz Crawford, a leading marketing innovator and consumer behavior analyst, gives a fast-paced and comprehensive look at how the unprecedented availability of information is a boon to brands, because it lets shoppers perform the labor of marketing when they watch and share ads, recommend products, and…

Publisher: McGraw Hill Professional

Pages: 288

Language: en

ISBN-13: 9780071787185

ISBN-10: 0071787186