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The Product Manager's Field Guide

Name: The Product Manager's Field Guide
Brand: McGraw Hill Professional
SKU: 9780071426237
Price: 330 BDT
Availability: InStock
Author: Linda Gorchels
ISBN: 9780071426237

লেখক / Author: Linda Gorchels

The Product Manager's Field Guide by Linda Gorchels

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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Publisher: McGraw Hill Professional

Pages: 228

Language: en

ISBN-13: 9780071426237

ISBN-10: 007142623X