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Selling in a New Market Space

লেখক / Author: Brian C. Burns

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Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today's economy. Now, how do you get organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their disruptive innovation offerings to the greatest heights. What you need for ultimate success is a team of Maverick Sellers--people who use sales techniques that are as innovative as the product they're selling. This new type of salesperson understands that conventional methods serve only to doom new innovations to failure. Selling in a New Market Space explains how to build highly successful sales teams that create markets from scratch by…

Publisher: McGraw Hill Professional

Pages: 256

Language: en

ISBN-13: 9780071639682

ISBN-10: 0071639683