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My Life in Advertising and Scientific Advertising

লেখক / Author: Claude Hopkins

My Life in Advertising and Scientific Advertising by Claude Hopkins

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Publisher: NTC Business Books

Pages: 318

Language: en

ISBN-13: 9780844231013

ISBN-10: 0844231010