Inspired
লেখক / Author: Marty Cagan
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Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies ̄Amazon, Google, Facebook, Netflix, Tesla ̄design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love ̄and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process…
Publisher: John Wiley & Sons
Pages: 400
Language: en
ISBN-13: 9781119387565
ISBN-10: 1119387566