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How Legendary Leaders Speak

লেখক / Author: Peter Andrei

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Think of a leader you admire and respect. It can be a favorite president. A military general. A legendary CEO. Chances are, that leader used the five-step communication process revealed in this book, on purpose or by instinct. I haven’t found a great leader over the past 400 years who didn’t use it. The problem is, most leaders don’t use it. Most leaders don’t even know it. So, when they speak or write, it’s like their words hit a wall – their words don’t stick, don’t change anything, don't move anyone. People sit there passively: no engagement, no enthusiasm. In one ear, out the other. If you know anything about leadership (and I’m sure you do), you realize how big a problem this is. Because the essence of leadership, the heart of it, is clarifying the right ideas at scale – the ideas…