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Fundamentals of Business

লেখক / Author: Stephen J. Skripak

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This book is freely available at: http://hdl.handle.net/10919/99283. Fundamentals of Business, Third Edition (2020) is a 370-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of…

Publisher: BCcampus

Pages: 383

Language: en