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Direct Marketing

Name: Direct Marketing
Brand: McGraw-Hill
SKU: 9780070460249
Price: 460 BDT
Availability: InStock
Author: Edward L. Nash
ISBN: 9780070460249

লেখক / Author: Edward L. Nash

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The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Publisher: McGraw-Hill

Pages: 445

Language: en

ISBN-13: 9780070460249

ISBN-10: 0070460248