Home › Books › Crossing the Chasm

Crossing the Chasm

লেখক / Author: Geoffrey A. Moore

Premium Hardcover: ৳355 | Premium Paperback: ৳255

Buy Crossing the Chasm in Bangladesh at Booksferi.Com. Price ৳255 (BDT). Home delivery all over Bangladesh, Cash on Delivery.

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of…

Publisher: Harper Collins

Pages: 256

Language: en

ISBN-13: 9780061795862

ISBN-10: 0061795860