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Brand Identity Essentials, Revised and Expanded

লেখক / Author: Kevin Budelmann, Yang Kim

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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building , illustrating the construction of strong brands through examples of world-class design . Topics include: A Sense of Place…

Publisher: Rockport Publishers

Pages: 280

Language: en

ISBN-13: 9781631597091

ISBN-10: 1631597094